Now you can also purchase Guild Wars 2 gems in real life. These cards, which make a great gift, contain a serial code that can be redeemed in Guild Wars 2 for 2000 gems.

How to use the gem card serial codes to redeem gems in the Gem Store:

• Log in to Guild Wars 2.
• Open the Black Lion Trading Company panel. (The default hot key is “O,” or you may select the lion icon in the upper left of the game screen.)
• Select the “Redeem Code” button at the upper left of the Gem Store panel.
• Follow the on-screen instructions to redeem your serial code for gems.
• Gems are delivered automatically when the code is redeemed.